FIDEL O.
NWAEFULU

Certified AI Product Manager | SaaS & AI

Certified AI Product Manager with 8+ years of experience at the intersection of product marketing and product management, specialising in AI-driven products and go-to-market strategy.

fidelnwaefulu@gmail.com +44 7979 574405 LinkedIn

About

Proven ability to translate business needs into scalable AI solutions, with hands-on experience in LLM integration, prompt engineering, and AI product development through end-to-end delivery. Skilled in identifying high-impact AI opportunities, leading discovery, and defining product vision, roadmaps, and success metrics. Experienced in collaborating cross-functionally with engineers, data scientists, and designers to deliver POCs, pilots, and production-ready AI features, using data and user feedback to drive continuous iteration. Combines deep business knowledge with technical fluency to bridge the gap between AI capabilities and market adoption—turning generative AI and enterprise systems into user-centric, ethical, and revenue-driving products. Strong advocate for responsible AI, embedding governance and ethical considerations across the product lifecycle.

Education & Certifications

Education
MSc Digital Business (Artificial Intelligence)
University of Salford, Manchester
Distinction | 2025
BSc Petroleum Engineering
University of Lagos, Nigeria
Second Class Upper | 2015
Certifications
Certified AI Product Manager – Product Manager Accelerator 2026
Certified Product Marketing Manager (CPMM) 2025
HubSpot Inbound Marketing Certification 2024
Google Analytics 4 Certification 2024
Pragmatic Marketing Certification On-going

Core Competencies

Marketing, Growth & Revenue Optimisation
  • Go-To-Market (GTM) Strategy
  • Product Positioning & Messaging
  • Buyer Persona Development
  • Sales Enablement Content
  • Customer Journey Mapping
  • A/B Testing & Experimentation
  • SaaS Growth Marketing
  • Outbound Lead Generation (Email, LinkedIn, Calls)
  • Funnel Optimisation & Conversion Rate Optimisation (CRO)
  • Customer Acquisition Strategy (B2B & B2C)
  • Product-Led Growth (PLG)
  • Churn Reduction & NPS Tracking
Digital Transformation & Strategy
  • Digital Business Strategy
  • Data-Driven Decision Making
  • Change Management
  • Agile Project Management
  • Marketing Automation Workflows
  • AI Integration in Business Processes
  • Customer Data Platforms (CDPs)
  • Business Model Innovation
AI Tools & Platforms
  • HubSpot CRM
  • LinkedIn Sales Navigator
  • Mailchimp
  • Google Analytics (GA4)
  • Mixpanel (familiar)
  • Amplitude (intermediate)
  • Notion
  • Trello
  • Excel (Advanced)
  • ChatGPT
  • Claude
  • Anthropic API
  • OpenAI API
  • Jasper
  • Midjourney
  • Notion AI

Key Achievements

  • Launched Job Simulator AI, acquiring 3,000+ waitlist users within 6 months via multi-channel GTM strategy (LinkedIn, email funnels, partnerships), converting 18-25% visitor-to-waitlist rate with minimal paid spend.
  • Designed and optimised outbound email + LinkedIn sequences using A/B-tested messaging, increasing reply rates from 6% to 17% across multiple campaign cycles.
  • Improved cold email open rates from 28% to 50% by testing subject lines and refining send-time optimisation.
  • Increased B2B and B2C customer acquisition by 50% in 8 months at Money Africa through ICP refinement, outbound strategy, and funnel optimisation.
  • Reduced cost per acquisition (CPA) by 25% by implementing CRM automation workflows and lead scoring systems.
  • Scaled Ebeosi, an e-commerce platform, from <100 to 15,000+ daily active users within 2 years through multi-channel growth campaigns. Built and deployed automated lead nurturing and affiliate marketing systems, improving conversion efficiency across the funnel.
  • Awarded Dean’s Academic Achievement & Employability Awards (University of Salford).
  • Named Employee of the Year (Ebeosi) for outstanding growth and marketing performance.

Professional Experience

JULY 2024 – DECEMBER 2025
Product Marketing Lead
Join Momentum
  • Leading growth and GTM strategy for Job Simulator AI, scaling from pre-launch to 3,000+ waitlist users in 6 months.
  • Executed multi-channel acquisition strategy (LinkedIn, email, partnerships, communities) to drive early adoption and brand visibility.
  • Built and optimised lifecycle marketing funnels, improving engagement and conversion through segmentation and automation.
  • Designed A/B-tested outbound campaigns, improving reply and open rates across key audience segments.
  • Managed affiliate and partnership-led growth initiatives to expand distribution.
MAR 2023 – NOV 2023
Head of Growth
Ladda / Money Africa
  • Drove 50% customer growth across B2B and B2C segments through data-led acquisition strategies.
  • Improved lead-to-customer conversion rate by 40% via funnel optimisation and sales alignment.
  • Reduced CPA by 25% through automation, CRM optimisation, and campaign efficiency improvements.
  • Conducted ICP analysis and segmentation, improving targeting efficiency by 50%.
  • Leveraged LinkedIn Sales Navigator for outbound prospecting and pipeline growth.
NOV 2020 – DEC 2022
Digital Marketing & Growth Lead
Ebeosi
  • Scaled platform from <100 to 15,000+ daily active users through integrated digital campaigns (SEO, content, email, social).
  • Executed high-impact OOH campaign leading to strategic partnership with NIRSAL.
  • Improved engagement rates by 80% through messaging and campaign optimisation.
  • Increased funnel efficiency by 50% via A/B testing and CRO initiatives.
  • Managed marketing automation using HubSpot and Mailchimp.
  • Employee of the Year (2021).
NOV 2017 – AUG 2020
Digital Marketing Associate
BetKing
  • Supported digital launch campaigns, generating 50,000+ impressions and 3,000+ engagements.
  • Delivered email campaigns achieving 45% open rate and 35% CTR.
  • Increased website traffic by 40% through SEO and content strategy.
  • Managed CMS content and ensured consistent brand messaging.

Portfolio Projects

UMA – AI PM Accelerator Capstone

AI Product Manager | 2026

AI-powered product recommending optimal crops based on health goals, location, soil conditions, and sunlight exposure.

Nutrient scoring Longevity insights Personalised recommendations AI crop intelligence PLG Strategy Subscription model Partnership ecosystem